Brand Identity

A New Bike is a local blog that tells the story of cyclists around Boise. Each story is told through a series of photographs of the cyclist and their bike along with a short audio interview.

As a bike lover I was excited to work on a project where the content was something important to me. With the logo the goal was to create something that was simple and unobtrusive from the content of the blog while also being able to serve a solid mark that could be recognized on stickers and spoke cards. This design was a result of studying various vintage bicycle emblems and decals.

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